At the age of 7, Carrie’s family lemonade stand was featured on the local news for raising $7.62 for Hurricane Andrew. Thus began her fascination for fundraising and marketing, something she’s excelled at ever since.

Maven’s “Logic Whisperer” has nearly two decades of experience working with nonprofits, Carrie immerses herself in her clients’ businesses to understand their brand and needs, target audience, and how to match up the brand’s business objectives with its fundraising, development, and communication goals.  

Carrie has created and executed marketing and fundraising plans for a variety of nonprofits, including North Texas Giving Day, the largest giving day in the nation, where she helped grow the event from $20 million to $62 million over a 6-year tenure; Encore Park/Stewpot, where she launched a street museum exhibit without a venue amidst a major capital campaign, and  The Children’s Shelter, where she served as the Interim VP of Development. She has also worked with the Rosedale Foundation, Reality CheckIt, United to Learn, Catch Up & Read, Shield Ranch Foundation, Texas EggFest, Archer’s Challenge, Southern Gateway, and Foster Angels of Central Texas.

Carrie has a bachelor’s degree in communications from The University of Texas, Austin with a business minor. She served as a board member of Sustainable Food Center for nine years as well as on The Junior League of Austin board. She currently serves on the Advisory Board for Broadway National Bank. She is a Girl Scout leader. She is mom to Lena (10) and twins Mac and Wilson (7).